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BioShock Infinite’s Pre-Order Scheme Is A Bold Step In Consumer Manipulation

Each week it feels like the video game industry is coming up with new ways to get you to pre-order games. Packaged bonuses, collectors' edition cases, limited edition figures, in-game items, early access to betas, and more.

Today, Irrational Games announced new Steam pre-order incentives for their hotly anticipated action game BioShock Infinite. The rewards sound pretty good at first: "Pre-order BioShock Infinite on Steam today to help unlock exclusive rewards and free copies of BioShock and X-Com: Enemy Unknown!"

But then, you read on:

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